Thursday, February 09, 2006

Globalization with a twist.

When we think of globalization, we tend to think of it more as the spread of American influence throughout the world than as a genuine interspersing of the nations via commerce and culture.
From the dominance of Hollywood in cinema to the big industry slogans penetrating every aspect of our lives, "globalization" often seems little more than the expansion of the American Empire.

So, as fundamentally opposed to globalizing forces and in particular the World Economic Forum though I am, Tesco's announcement they are opening stores on America's west coast is almost like the sugar with the cyanide pill.

If the world is to degenerate into a huge network of identical, characterless high streets and shopping centres, it is nice to know the Americans will be subjected to some foreign influence as well. Even if it does look exactly the same as all the other shops in the area.

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